Getting referrals from other dental professionals is another traditional marketing method for most dental specialists, and still for many of us is the main method we use to attract new patients. Marketing your practice to general dentists or other specialists through a few random lunch meetings is not enough. There are a number of things that you can do, as well as a few things that you shouldn’t even try. Before doing anything, though, you need information. The first thing you need to do is to develop a database. In other words, you have to know your prospective “customers” and what it is they want before you are able to market yourself efficiently. You want to obtain as much background information as possible about the practice, doctors and staff. Remember, in order to convince a GP to refer to you, a few things need to happen:
